Milani Cosmetics has launched a nationwide promotion – “What Do Your Lips Say About You?”

The brand is encouraging women of all ages and ethnicities to embrace their ingenuity and inner-artist to design a bespoke lip-look that speaks to their unique personalities.

One winner will receive $2,000 in cash and $1,000 worth of Milani swag to inspire any makeup fanatic’s look beyond imagination. A runner-up will receive $500 in makeup products. The winners will be chosen from the top 12 finalists.

Consumers can enter through May 25th on the brand’s website and Facebook page – or, on Twitter and Instagram using the hashtag #mymilanlips.